AnalyticsLiv

B L O G S.

9th Aug 2024

Top 5 Key takeaways to improve Conversion Rate Optimization (CRO)

Yash Ponda

CRO focuses on increasing the percentage of visitors who completes a desired action, such as making a purchase, filling out a form or performing any actions that later lead to conversion. This blog delves into Top 5 key takeaways to achieve actionable insights, drive conversions better for Mobile site.

06th Aug 2024

Bridging the Gap: Behavioral and Conversion Modeling in GA4 with Google Consent Mode v2

Anshul Dhurandhar

In today's digital marketing landscape, understanding user behavior is critical for success. However, with increasing privacy regulations and user awareness, traditional cookie-based tracking methods are losing effectiveness. This blog delves into how Google Analytics 4 (GA4) tackles this challenge by combining Behavioral Modeling and Conversion Modeling with Google Consent Mode v2 (CMv2). This powerful trio empowers you to gain valuable insights into user journeys and optimize conversions even when users opt-out of tracking.

23rd Jul 2024

Demystifying Open and Closed Funnels in GA4

Shubhangi Chauhan

Understanding user journeys is crucial for optimizing your website or app. Google Analytics 4 (GA4) offers powerful funnel analysis tools, but a key concept to grasp is the difference between open and closed funnels. This blog post will unpack these concepts and provide examples specifically relevant to the e-commerce industry.

15th Jul 2024

Notifications in Mobile Application

Rajvi Shah

Notifications are essential tools for conveying timely information to users across various platforms quickly. It can be sent to various devices like mobile devices, desktops, laptops, and web applications and can be sent in the form of notifications, in-app messages, emails, and SMS notifications, each of these serving distinct purposes and contexts. We’ll be focusing here on Android Mobile Notifications using Firebase

10th Jul 2024

No More Missing Data! How GA4's Entrances and Exits Help You Understand User Flow

Abhishek Tiwari

Ever wondered where visitors land on your website or app, and where their journeys end? This is where Google Analytics 4 (GA4) comes in handy, with metrics like Entrances and Exits providing valuable insights into user behavior.

6th Jul 2024

From Data to Action: Harnessing Insights from Form and Field Time Analysis

Anshul Dhurandhar

In the landscape of user experience (UX) optimization, understanding user interaction with forms is paramount. Forms act as crucial gateways for capturing valuable user data, feedback, and conversions. But how do you delve into the intricacies of user behavior within forms? This blog delves into two powerful tools: Form Analysis and Field Time Analysis, empowering you to refine your forms and optimize the user experience.

5th Jul 2024

Illuminate the Data: Understanding GA4's Identity Reporting

Anshul Dhurandhar

In the ever-evolving world of digital analytics, Google Analytics 4 (GA4) stands as a powerful tool for understanding user behavior across devices and platforms. But within this robust platform lies a crucial concept that can sometimes feel like a labyrinth: Reporting Identity. This blog serves as your guide, helping you navigate the intricacies of Reporting Identity in GA4 and ensure your data reflects the true customer journey.

4th Jul 2024

How is data measurement (reporting) in DV360 better than Google Ads?

Rajneesh Dhiman

Data measurement and reporting in DV360 (Display & Video 360) offer several advantages over Google Ads, making it a more robust platform for advanced digital advertising campaigns. We discussed the key reasons why data measurement and reporting in DV360 are considered superior.

28th Jun 2024

GA4 Conversions migrated manually from UA

Abhishek Tiwari

Conversions in GA4 are those events which are important for your business. Let’s suppose you have an E-commerce Website and your major concerns are on sales of your product in that case purchase would be your prime goal. In cases of News Website or Content Website, number of subscriptions or logins can be your important goals.

18th Jun 2024

Understanding User Behavior: Unveiling Microsoft Clarity's Features

Anshul Dhurandhar

In the ever-evolving digital landscape, understanding user behavior is the golden key to website and app optimization. Microsoft Clarity, a free user behavior analytics tool, empowers you to unlock this treasure trove of insights. This blog delves into Clarity's three core features: Heatmaps, Session Recordings, and Scroll Maps, providing a comprehensive guide to how they can revolutionize your website or app's user experience.

17th Jun 2024

GA4 unwrapped : Exploring Offline Journey tracking with Measurement Protocol's Flexibility

Anshul Dhurandhar

In the ever-evolving world of digital analytics, Google Analytics 4 (GA4) stands as a powerful tool for understanding user behavior. But what if your data collection needs extend beyond the confines of a website or app? This is where Measurement Protocol enters the scene, offering a versatile solution for sending data directly to GA4 from various sources.

14th Jun 2024

Unlocking User Data for Enhanced Analytics in GA4

Abhishek Tiwari

Google Analytics 4 (GA4) offers a new feature in open beta: User-provided data collection. This feature allows you to send your website's consented, first-party data directly to GA4, enhancing measurement accuracy and unlocking valuable functionalities.