Case Study
Driving Higher Conversions with a 27% Reduction in CPA
Client:
Auxi is tailored for professionals who design intricate presentations, catering to leading global consulting and investment banking firms. Utilising the robust capabilities of Microsoft Azure, it is trusted by over 350 institutions, including 8 of the top 10 consulting firms as ranked by Vault.com.
Challenge:
The main objective was to increase conversions while reducing the cost per conversion, as well as identifying the appropriate keywords and target audience to generate more leads for the campaign.
Approach:
Our approach to Crafting campaigns is rooted in detailed analysis and precision targeting. We began by delving deep into our client's existing campaign to extract valuable insights. we pinpointed intent-based keywords, behaviours, demographics, and geographic indicators associated with high engagement.
Conclusion:
The CPA experienced a substantial 27% decrease in two months. [April 2024 compared to March 2024]